Increasing Sales And Brand Equity In Your Company: Is Experiental Marketing The Answer?

Increasing Sales And Brand Equity In Your Company: Is Experiental Marketing The Answer?

by

Jeff Hewson

In recent years, the development of progressive marketing techniques has evolved to new levels, and experiential marketing is fast becoming the method of choice for companies wishing to increase sales and brand equity and engage with their customers.

Experiential marketing proves its worth when it comes to connecting consumers and brands. By creating events through which customers are able to interact with a certain product, agencies are able to negotiate positive relationships between the two. There are a wealth of Toronto-based marketing agencies for companies to choose from, each with the ability to cultivate dynamic relationships through a variety of events; including taste tests, focus groups, test drives and interactive product demonstrations. But What is Experiential Marketing? By engaging with customers face-to-face, experiential marketing assists companies by generating interest in a product amongst its targeted consumers. Initiatives such as this create desire and increase a consumer\’s intent to purchase a specific item. This approach increases overall brand awareness by allowing consumers to interact with the product on offer, urging them to consider buying in to the brand. An added benefit of this method is that experiential marketers are able to troubleshoot any consumer concerns or objections, thus increasing the likelihood that they will buy in to the product and that a transaction will take place. It has been suggested by advocates of experiential marketing that such techniques often prove to be more effective than traditional marketing techniques, as they have the ability to foster and strengthen the consumer\’s connection to the product, which will ultimately yield a superior return on investment. When searching for a Toronto Event Marketing Agency, it is important for each brand to take into consideration the overall aims and objectives that they hope to achieve through their experiential marketing efforts, as each agencies\’ techniques vary greatly and will, as a consequence, produce very different results. Interested customers should observe an agency\’s previous contracts, review case studies and identify which techniques yielded the best results. Toronto is home to one of the most progressive marketing industries in North America, and as a result, it boasts a number of forward-thinking and dynamic marketing agencies that are able to deliver unprecedented results using creative techniques. Conducting prior research in to the best fit for your company will undoubtedly encourage stronger results, ultimately ensuring that consumers who interact with the product through experiential marketing efforts are more likely to purchase and maintain brand loyalty.

The author is marketing expert in Canada. He believes that

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and

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are the best companies which can increase sales and brand equity.

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ArticleRich.com